Driver Passport
Treasure hunt when parking
Role: Creative Strategy, UX/UI Deisgn, 3D Modeling
Client: Personal Project
Year: 2020
I created the 3D model by teaching myself Blender, thanks to the abundance of tutorials available online from the community.
Inspired by Japan Railway stamp collection campaign, the objective of Driver Passport is to encourage drivers to park in different locations by offering virtual stamp collections and other incentives, in order to alleviate traffic congestion and promote local travel.