Eat • Play • Earn
As a branding and UX/UI designer for "eatie", I was instrumental in creating an innovative mobile app that seamlessly blends gaming and real-world shopping. Our team designed a game flow inspired by "Pokemon Go" where players earn points or virtual items by making purchases at stores. These points can be used to play mini games and redeem discounts or physical rewards, achieving the offline-to-online-to-offline strategy.
Role: Creative Direction, UX/UI, Art Direction
Client: Maxim's Group
Agency: Makeitfun Studio
Credit: Game Artist - Mel Leung, Chou / 3D Modeling - Evan Chan, Kaison Chan