Eat • Play • Earn

As a branding and UX/UI designer for "eatie", I was instrumental in creating an innovative mobile app that seamlessly blends gaming and real-world shopping. Our team designed a game flow inspired by "Pokemon Go" where players earn points or virtual items by making purchases at stores. These points can be used to play mini games and redeem discounts or physical rewards, achieving the offline-to-online-to-offline strategy.

Role: Creative Direction, UX/UI, Art Direction

Client: Maxim's Group

Agency: Makeitfun Studio

Year: 2022

Credit: Game Artist - Mel Leung, Chou / 3D Modeling - Evan Chan, Kaison Chan