“eatie” Branding Design
Are you hungry?
"eatie" is a gamification loyalty program that spans across multiple catering brands under the Maxim's Group, such as Arome Bakery, Maxim's MX, and more. The final design featured a cartoon stomach with its tongue out, representing a hungry foodie eagerly anticipating their next meal. This concept was chosen due to its whimsical and playful nature, which aligned with the app's value proposition of fun and rewards.
Role: Branding Design
Client: Maxim's Group
Agency: Makeitfun Studio
Year: 2022
![](https://framerusercontent.com/images/Lr8GlX5bMrsmlLbHkd4MRFApI.jpg)
![](https://framerusercontent.com/images/PyUWyTPGBD6D0jXusNkKxNaohdk.jpg)