BCT+
Let money work for you
BCT+
Let money work for you
Role: Creative Direction, Art Direction
Client: BCT Group
Agency: Makeitfun Studio
Year: 2022
Credit: Game Assets, UI Design - Mel Leung, Zeno Nam / Mascot Design - Artual
BTC+ is an app designed for MPF account holders to manage their funds. While it offers essential features, the client wanted to enhance the user experience and attract younger customers by adding gamification elements.
To meet this requirement, I drew inspiration from the hype surrounding cryptocurrency and adapted the concept of "Defi" to create a new feature. As a result, customers can earn game coins equivalent to their monthly MPF installment and stake them on virtual funds or use them to upgrade their equipment and unlock higher return funds. This feature adds fun and educates customers on MPF and investment strategies.
Role: Creative Direction, Art Direction
Client: BCT Group
Agency: Makeitfun Studio
Year: 2022
Credit: Game Assets, UI Design - Mel Leung, Zeno Nam / Mascot Design - Artual
BTC+ is an app designed for MPF account holders to manage their funds. While it offers essential features, the client wanted to enhance the user experience and attract younger customers by adding gamification elements.
To meet this requirement, I drew inspiration from the hype surrounding cryptocurrency and adapted the concept of "Defi" to create a new feature. As a result, customers can earn game coins equivalent to their monthly MPF installment and stake them on virtual funds or use them to upgrade their equipment and unlock higher return funds. This feature adds fun and educates customers on MPF and investment strategies.