"eatie" is a gamification loyalty program that spans across multiple catering brands under the Maxim's Group, such as Arome Bakery, Maxim's MX, and more.

The final design featured a cartoon stomach with its tongue out, representing a hungry foodie eagerly anticipating their next meal. This concept was chosen due to its whimsical and playful nature, which aligned with the app's value proposition of fun and rewards.